Gene Simmons recently shared details about a television opportunity he turned down in the early 1980s. He revealed his decision was purely financial in a statement posted on X (formerly Twitter).
The KISS frontman explained how he chose touring over a potential TV series after consulting with his business manager about the financial implications.
“ABC, in the early 80s offered me a TV series called GROTUS,” Simmons said. “I was going to do it until the business manager told me how much more I’d make on tour.”
“So I went on tour and didn’t do the series,” he continued. “Oh well.”
This revelation sheds light on the calculated business decisions that have defined Simmons’ career. The timing was particularly significant during a period when KISS was experiencing substantial commercial success.
Wikipedia reported that Simmons auditioned for the GROTUS series in 1981. Marcy Carsey produced the show. The series represented a significant opportunity in television, but the financial comparison with KISS touring revenue ultimately influenced his decision to decline the offer.
Despite passing on this particular television opportunity, Simmons continued to pursue acting alongside his music career. Wikiwand documented that he appeared in the 1984 thriller Runaway and made a guest appearance on a 1985 episode of Miami Vice. These roles demonstrated his ongoing interest in expanding his entertainment portfolio beyond music.
The decision to prioritize touring over television proved financially sound for Simmons and KISS during the 1980s. KISS FAQ confirmed that the band’s touring revenue during this period was substantial enough to make declining a network television series a viable business decision.
This choice reflects Simmons’ reputation as a shrewd businessman who has consistently made career decisions based on financial considerations. His ability to weigh immediate television opportunities against long-term touring profits exemplifies the strategic thinking that has contributed to his enduring success in the entertainment industry.
