Paramore frontwoman Hayley Williams has released her new 17-track solo album titled “Ego.” Fans won’t find it on any streaming platforms, according to information shared on Hayley Williams’ official website.
The album is only accessible through a unique distribution method that requires purchasing products from Williams’ hair dye brand, Good Dye Young. Customers receive a special code with their purchase that grants access to the album through the website.
Instructions on the official website explain the access process for fans seeking to hear the new release.
“Check your inbox for an email from Good Dye Young,” the message reads. “If you don’t have an email with a code, maybe ask a friend for theirs.”
This unconventional release strategy represents more than just a creative marketing approach. It highlights the deep connection between Williams’ musical career and her entrepreneurial ventures in the beauty industry.
Good Dye Young’s official website revealed that Williams and her longtime stylist Brian O’Connor founded the brand. It emerged from years of collaboration on creating vibrant, safe hair color formulas. The partnership combines Williams’ artistic vision with O’Connor’s technical expertise in hair styling. This resulted in a line of vegan and cruelty-free products that reflect the singer’s signature bold aesthetic.
The brand has experienced significant growth since its inception. Glossy reported that Good Dye Young recently launched in all Ulta Beauty stores nationwide as part of Ulta’s Conscious Beauty program. This expansion into mainstream beauty retail demonstrates the brand’s evolution from a niche product to a widely recognized name in the hair color industry.
Hypebeast noted that Williams and O’Connor spent considerable time developing their dye formulas to ensure high standards and safe ingredients for users seeking bold, expressive looks. The brand emphasizes hair-healthy formulas while delivering the vibrant colors that have become synonymous with Williams’ personal style.
This creative crossover between music and beauty industries showcases Williams’ unique approach to fan engagement. Accessing her latest musical work requires direct interaction with her business venture. The strategy effectively merges her artistic output with her entrepreneurial success. It creates a distinctive experience that goes beyond traditional album releases.
